i was hoping to add to the more ‘famous’ list of legendary supercar makers those that have been developed only in recent history. plus these supercar companies make really really pretty supercars, by my standards. the Pagani Zonda, the Ascari supercars and the Koenigsegg from Sweden. because of their relative ‘youth’ to the great Ferrari, Lamborghini, and Porsche brands, they are also making names for themselves. car logo history is thus difficult to obtain from such young car makers. probably will just interpret them according to what i see and read. save for the Koenigsegg, though.
The company was started by Christian von Koenigsegg in 1993. the logo for the company (or emblem) is based upon the original ancient Coat of Arms of the medieval Koenigsegg family from Schwaben, Germany. The original is a single field of golden diamonds surrounded by ornaments. Christian von Koenigsegg, founder of Koenigsegg Automotive – can trace his lineage back to the late 12th century when his ancestors became Knights of the German / Roman Empire.
When the logotype of Koenigsegg was created, it was quite clearly a derivation of the original family coat of arms. At the top end you recognize a crowning ornament – a golden monogram on blue – representing the letters KCC for Koenigsegg CC. The Koenigsegg logotype was created by Jacob Låftman, a highly talented grafic designer who unfortunately passed away in 2002. Jacob was a close friend of Christian von Koenigsegg’s; the two grew up in the same neighbourhood and went to school together. (from the Koenigsegg website)
However, the logo that appears on every Koenigsegg supercar is more than the company emblem. they have placed on it a phantom or ghost in honor of its workers’ history.
Fighter Jet Squadron nr. 1 of the Swedish Air Force was based at the present Koenigsegg HQ before being closed down by the government in 2003. Their symbol, a ghost within a circle, now adorns the CCR and all future extreme versions of the Koenigsegg CC. This is both to honour the predecessors and to show that the Koenigsegg crew feels they continue the legacy of Squadron nr 1. Several of Koenigsegg’s employees previously worked with the maintenance and repairs of the fighter jets.
I can’t seem to find any history or explanation of the Pagani’s emblem. My guess is that it traces it to its beginnings from its Horacio Pagani, an Argentina-born Italian, who formerly managed Lamborghini’s composite department and founded Pagani Composite Research in 1988. In 1991, he established another company because of the great demand for his design, engineering, and prototyping services. hence, the quite ‘industrial’ feel of the emblem (with rivets i suppose) plus the design of the script of P of Pagani.
One of the nicest-looking cars are made by Ascari (by my standards at least). I love how the KZ1 looks, sophisticated, civilized but has a secret to tell. I also like how their emblem/logo looks like. Unfortunately, once again, there isn’t much on the internet on its design history and origin. All I could see from their website is their goal of providing “a feeling of freedom in which the race and “relax duality” of life is integrated into a personal, exclusive and exciting experience.”
well are those flames or badges? so they come as a pair, is this the ‘duality’ their talking about? hmmm… i can only guess…