car logos 001

with my addiction with Top Gear episodes, i just became curious about the logos of European (mostly, the Italian) cars. With this curiosity, Wikipedia became my primary source. So para lang mai-share ko ito…

What are the most famous of the supercars? I’ll be taking three: Porsche, Ferrari, and Lamborghini.


LamborghiniThe Lamborghini logo sports the raging bull or Taurus — Ferruccio Lamborghini’s birth sign. Most of the company’s cars have been named after famous fighting bulls (oddly though, most have been Spanish bulls, NOT Italian). It also shows his passion for bullfighting.

Stories say that once upon a time, Lamborghini went to see Enzo Ferrari to have his Ferrari 250’s clutch troubles. Lamborghini owned a tractor factory then and so Ferrari shooed him away telling him he wasn’t in a position to criticize a racing car.  Outraged, Lamborghini set of to make Ferraris better than a Ferrari.


The prancing horse or Cavallino Rampante is Ferrari’s adopted logo and is usually with the letters S F (for Scuderia Ferrari), with three stripes of green, white and red (the Italian national colors) at the top. Ferrari has used the cavallino rampante on official company stationery since 1929.

One story says that on June 17, 1923, Enzo Ferrari won a race at the Savio track in Ravenna, and there he met the Countess Paolina, mother of Count Francesco Baracca, a legendary asso (ace) of the Italian air force during World War I, who painted it on the side of his planes. The Countess asked that he use the horse on his cars, suggesting that it would grant him good luck.

The original “prancing horse” on Baracca’s airplane was painted in red on a white cloud-like shape, but Ferrari chose to have the horse in black (as it had been painted as a sign of grief on Baracca’s squadron planes after the pilot was KIA) and he added a canary yellow background as this is the color of the city of Modena, his birthplace. It is worth noting that the Ferrari horse was, from the very beginning, markedly different from the Baracca horse in most details, the most noticeable being the tail that in the original Baracca version was pointing downward.

A similar black horse on a yellow shield is the Coat of Arms of the German city of Stuttgart. This horse motif comes from the origins of the city’s name: it comes from Stutengarten, an ancient form of the modern German word Gestüt, which translates into English as stud farm and into Italian as scuderia.

and the mention of Stuttgard brings us to our last car logo for this entry, the Porsche

porscheThe emblem was initially put together out of elements from the history of Württemberg-Baden, as the political region was still called at that time: Stylised antlers and the state colours of red and black. This was intended as a clear commitment to Swabia, the Porsche family’s second home.

The centre of the crest shows a black horse rampant, an expression both of forward thrusting power and a derivation of the city seal. For Stuttgart, established in 950 as the stud farm of ‘stuotgarten’, has had horses in its coat of arms in varying designs since the 14th century. Through the use of the steed and the word ‘Stuttgart’, the team at Porsche were giving a clear sign of the bond they felt with the town in which they were based. The crest has the outer contours of a shield, while the word Porsche as the overarching signature, the roof over the whole, as it were, crowns the highly effective composition.


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