there has got to be something wrong with Coca-Cola. i absolutely understand their big lauch of Ely Buendia, Gaby dela Merced and Billy Crawford as their “Start with Zero” endorsers — Billy Crawford has made it big outside the local music scene, and Gaby is indeed a talented racing driver. and do i have to explain Ely?

my question is this: what is HE doing with a Coke Zero billboard along NLEX???

is this some kind of word/letter game where you change letters to form the end word? e.g. hero -> zero -> Zorro? it’s mind-boggling.